Browsing by Author "Fichtnerová, Jana"
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- ItemZavedení informačního systému (EOBCAN.CZ) pro malé obce(Technická Univerzita v Liberci, 2012) Fichtnerová, Jana; Dědková, JaroslavaThis thesis was elaborated for the purposes of the company TFnet s.r.o. in frame of its strategy of further development. The central topic of the thesis is the introduction and launching of a new product - EOBCAN.CZ, which is dedicated to the integration of the administrative work of small municipal offices to uniform information system. The first part of the thesis is as a matter of priority oriented to the introduction of the information system and description of the particular modules. It is summarizing the competitors on the market and the offering of their products. In the following part there is performed the mapping out of potential customers, elaborated a draft of questionnaire in a written form and performed a questionnaire survey in two regions of Czech Republic. The final part of the thesis is focused on the communication strategy and finding of suitable medias for creation of successful advertising campaign of the information system EOBCAN.CZ.
- ItemZavedení informačního systému (EOBCAN.CZ) pro malé obceFichtnerová, Jana