Browsing by Author "Försterová, Denisa"
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- ItemJumpingFörsterová, Denisa
- ItemJumping(Technická Univerzita v Liberci, 2012) Försterová, Denisa; Vrchovecká, PavlínaThe main aim of this thesis was to elaborate a marketing analysis of the Jumping studio in Jablonec nad Nisou and propose an improvement of current situation. Theoretical part of the thesis introduces relatively new kind of sport, Jumping. This part also contains information about history, founders, types of Jumping, an especially developed trampoline and effects on human organism. Next part describes the marketing analysis and its parts. All the marketing terms, which have been used in practical part of this thesis, are explained. Consequently the Jumping Studio Corso is introduced. The marketing ?mix? of the Jumping Studio Corso is evaluated in the practical part of this thesis, followed by competitive analysis, which is compared to with the Jumping Studio, and SWOT analysis. Based on the performed analyses and obtained information from studio owner, possible recommendations for the Jumping Studio Corso are formulated at the close.