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Browsing by Author "Eger, Ludvík"

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Diversity management - perceptions and attitudes by Czech managers
(Technická Univerzita v Liberci, 2014-03-04) Eger, Ludvík; Indruchová, Zuzana; Ekonomická fakulta
Diversity management has become very important and relevant in the field of the human resource development namely after the Czech Republic joined the European Union. Diversity management is based on the strategy of an organization and it is also connected with corporate culture and corporate social responsibility. The research focused on looking for the differences in the perception of diversity management of the monitored group of respondents from the point of view of their achieved level of education, the position in the organization, the organization size and the length of their work experience. The respondents were young workers in managerial positions or in the positions of a HR specialist with at least part time work responsibilities in the field of human resources management. The implemented t-tests did not prove any statistical significance in any of the monitored differences and it can be stated that with the monitored group there is no difference in the perception of diversity from the point of view of the level of their education, their positions in the organization, the organization size and the length of their work experience. The complementary research by means of the Pearson´s Correlation proved a positive relationship between the individual sections of the questionnaire and the overall perception of the significance of diversity management by the respondents and even a high level of correlation of the overall index with the section Policies and procedures. On the contrary, only weak values of correlation were achieved within the additional section focused at the respondents´ own behaviour in their workplace in relation to the overall index of the perception of diversity management.
Diversity management: a necessary prerequisite for organizational innovations?
(Technická Univerzita v Liberci, 2013-08-01) Egerová, Dana; Eger, Ludvík; Krištofová, Zuzana; Ekonomická fakulta
Together with significant changes in the Czech society after the year 1989 and with opening up of the Czech economy and namely after the Czech Republic joining the European Union in the year 2004 there has been a growth of interest of companies in gaining, development and retaining the employees who have a high potential and who are able, by means of innovative ways, to achieve organizational strategies. The phenomena such as opening up, globalization and democratization of the society have brought increased interest in the company culture and Corporate Social Responsibility (CSR) within the field of organization strategies. In the field of human resources new approaches are applied, such as diversity management or integrated talent management. This paper presents a research study focusing on implementation of diversity management in the Czech corporate setting from the perspective of the large companies which, using their international background, successfully implement various diversity management policies and programs. The case studies presented in this paper continue our previous international research aimed to highlight just diversity management in the Visegrad countries [6]. The findings of the present study clearly indicate the connection between the organizational strategy and the CSR strategy and the organizational culture when applying various activities in the field of diversity management. The results of the research study also indicate that knowledge- based organizations are engaged in development and care of people who are represent human potential inevitable for the innovation potential of companies. The six companies covered in the case studies ranks among successful companies in the Czech Republic that have already gained a number of awards for activities in the above field. Therefore we assume as very useful to present a comparison of the examined elements of diversity management implementation in successful companies regarding development of both theory and for its practical application.
Employer branding on social media and recruitment websites: symbolic traits of an ideal employer
(Technická Univerzita v Liberci, 2018-03-29) Eger, Ludvík; Mičík, Michal; Řehoř, Petr; Ekonomická fakulta
In recent years, the employer brand has become an important source of a sustainable competitive advantage. There is increasing evidence that employers need to place greater emphasis on communication with talented young people. Jobseekers usually have only basic information and vague knowledge and experience about a job and organizational characteristics in the early stage of the recruitment process, and in this situation the symbolic functions of a brand are significant. Nowadays, prospective applicants search for information about future employers by using their recruitment websites and social media. The study identifies the significant factors (symbolic traits) which attract Czech university business students to choose their potential employers. The study also contains a survey which investigates the use of social media and recruitment websites in relation to the employer brand, including perceptions of an ideal employer. The study brings results about symbolic employer attributes, which are presented in semantic differentials and contribute to research on employer branding by presenting how young people use recruitment websites and company social media to search for a potential employer. The findings of the conducted study suggest that chosen symbolic traits of an ideal employer are similar in the respondents and are independent of gender and employment status. According to the findings regarding social media and recruitment websites, respondents that follow information about job offers on an organization´s social media profiles don´t find the organization´s profiles on social sites important, whereas respondents that follow information about job offers on an organization´s recruitment websites find the organization´s profiles on social sites important. The paper concludes with theoretical and practical implications followed by directions for future research.
Evaluation and comparison of B2C e-commerce intensity in EU member states
(Technical university of Liberec, Czech Republic, 2017-12-20) Kunešová, Hana; Eger, Ludvík; Ekonomická fakulta
Electronic commerce in the business-to-consumer sphere (B2C e-commerce) represents a significant factor in the competitiveness of companies and entire economies. The purpose of this paper is to propose a tool to evaluate and compare B2C e-commerce intensity in economies. The authors address the following research questions: What is the position of individual EU member states in terms of B2C e-commerce intensity? Is there a strong correlation between B2C e-commerce intensity and the level of economic development of EU member states? Is there a correlation between B2C e-commerce intensity and the length of the countries' EU membership? From a theoretical background, key indicators of B2C e-commerce intensity are selected, which are aggregated into the B2C e-commerce intensity index using the TOPSIS method. The results of the multi-criteria evaluation and the positions of individual countries in the overall order indicate that in terms of B2C e-commerce intensity, EU member states are a rather heterogeneous group. The order of countries based on the value of the B2C e-commerce intensity index exhibits a strong and statistically significant correlation with the order of the countries in terms of the level of their economic development. However, the differences in the countries' economic development do not sufficiently explain the differences in the use of B2C e-commerce. The results indicate that there is a large unused potential of B2C e-commerce in the EU, not only in countries with weaker economies, but also in highly developed countries. The correlation between B2C e-commerce intensity and the duration of EU membership is moderate. It would be beneficial for further research to focus on the question of which factors have boosted the relatively high use of B2C e-commerce in some new EU member states with lower level of economic development (Estonia and Lithuania) and what obstacles prevent more intensive use of B2C e-commerce in Italy and Austria, whose level of economic development significantly exceeds that of the aforementioned countries.
Face-to-face and Electronic Communication with Customers in Retailing and Company Performance: A Case Study in the Electronics and Communication Equipment Retail Industry in the Czech Republic
(Technická Univerzita v Liberci, ) Eger, Ludvík; Suchánek, Petr; Ekonomická fakulta
Customers today can find the same assortments in a number of retail stores and through the Internet, thus effective store management has become a critical basis for developing strategic advantages. The aim of this research is to identify whether customer satisfaction measured by means of mystery shopping and the results of communication with the public on a company’s Facebook profile assessed by quantitative analysis influence the performance of the selected companies. The evaluation of customer satisfaction and loyalty follows the older pilot study and is newly supplemented by an analysis of communication with customers using social media such as Facebook. The company’s performance is evaluated through the financial ratios (ROA, ROE and ATO) based on accounting data available in the Magnusweb database. The research is focused on selected companies from the electronics and communication equipment retail industry in the Czech Republic and is unique from that point of view because it analyses communication with customers not only in retail shops but concurrently on their profiles for Facebook. The findings show how it is possible to assess the level of customer-oriented communication in retail shops and also the level of communication with customers on the social network. Retailers are increasing their focus on customers’ experience in their shops and on social media sites. The research contributes to a better understanding of marketing in retail and on social media in the selected industry.
Human Resource Sustainability and Digital Transformation: Exploring the Role of Key Actors
(Technická Univerzita v Liberci, ) Eger, Ludvík; Egerová, Dana; Ekonomická fakulta
Digital transformation changes economy and society, makes significant changes in people’s life and can have both positive and negative consequences for individuals, organisations and society. To the success of digital transformation, the human factor is more important than the technology itself. This research survey focuses on the human perception of support needed from different actors for their adaptation towards digital transformation. The quantitative research in the form of a questionnaire survey was carried out using an online panel. The respondents for the questionnaire survey were adult people living in the Czech Republic (n = 1000 from generations Baby Boomers, X and Y). The questionnaire design was inspired by the OECD Risks That Matter Survey 2020. The research focuses on what role different actors play in addressing negative impacts of digital transformation. The findings show that the highest level of responsibility was given to the Czech government, followed by firms and public administration. Conversely, lower levels of accountability were attributed to nonprofit organisations and trade unions, but surprisingly also at the individual level. The findings further found no significant effect on the perception of responsibility of government, firms and public administration, nonprofit organisations and trade unions for gender, education, nature of work and type of generation. However, we identified differences among groups in their assessment of responsibility on an individual level. Findings are important for decision-makers that should be responsible for peoples’ transformation in the context of digital transformation.
Perceptions of Personalization in Company-consumer Interactions on Social Network: Experiment Conducted in the Czech Republic
(Technická Univerzita v Liberci, ) Eger, Ludvík; Komárková, Lenka; Zákružná, Veronika; Ekonomická fakulta
Social media has revolutionized the way in which organizations communicate with their customers and stakeholders. Therefore, understanding the characteristics that influence the interactivity and the relationship between an organization and its page visitors is essential for the capability of an organization ability to respond to the current and potential customers on social networking sites in an appropriate manner. The research investigates how companies using brand communities on Facebook influence consumers’ intention to purchase through online interactivity, responsiveness, and personalization. In an online experiment, participants viewed selected records of communication with customers from companies on Facebook pages that differed as to whether and how specifically the companies responded to their consumers. The results were obtained using mediation analyses. These indicate that perceptions of company responsiveness and personalization, based on existing consumer interactions on a Facebook page, influence how participants rated the company, the quality of their own potential company interactions, and the likelihood of them purchasing products from the company in future. The findings of this research also support the assertion that social media has an impact on brand communities as a platform on which consumers interact. Additionally, eye tracking was used to collect data about customers’ activities that assist in understanding how people acquire information from web pages. The research provides a better understanding of which distinct components of a message meaningfully influence perceptions of interactivity. The findings show that marketers should focus on customer complaints as this component of the messages on social media influences the viewer’s visual search. To test other cultural contexts and for further validation of identified relationships, future research could be conducted globally.
Perspectives of talent management: evidence from czech and slovak business organisations
(Technická Univerzita v Liberci, 2015-12-01) Egerová, Dana; Lančarič, Drahoslav; Eger, Ludvík; Savov, Radovan; Ekonomická fakulta
Despite the growing attention being paid to talent management in the literature, little empirical research has been conducted on applying talent management in various organisations, particularly in small and medium-sized enterprises. Therefore, our empirical survey examines talent management practices from the perspective of different sized enterprises in the Czech Republic and Slovakia. The findings are based on data collection from 174 enterprises in the Czech Republic and Slovakia. Overall, the survey indicates that talent management is not of primary concern to most organisations in the Czech Republic and Slovakia. These findings are not particularly surprising, as talent management is not a key issue for most organisations, particularly SMEs. Nevertheless, we argue that talent management is a crucial challenge for all organisations aiming to enhance their competitive advantages. This study’s major findings prove that enterprise size is a relevant determinant of approaches to talent management and its practice within the enterprises. Several important differences between SMEs and large organisations were found. First, SMEs adopt a more exclusive approach to talent than do large firms, where an inclusive approach dominates. Furthermore, SMEs’ strategic approach to talent management is limited, with most adopting an ad hoc approach to talent management practices. Thus, the shift towards holistic and strategic approaches to talent management constitutes one of the most important challenges for those organisations. The research survey raises a number of important issues that should be considered by enterprises when they engage in talent management. The survey has added to our understanding of the talent management implementation in different types of enterprises.
Verbesserung der Qualität von Dienstleistungen mit Hilfe der Technik Mystery Shopping
(Technická univerzita v Liberci, Česká republika, 2015-01-01) Eger, Ludvík; Mičík, Michal
Příspěvek je zaměřen na kvalitu služeb poskytovanou zákazníkům a speciálně na zákaznicky orientovanou komunikaci při prodeji v České republice. Pro poskytování excelentních služeb musí organizace průběžně zjišťovat potřeby a přání zákazníků a kontrolovat prodejní proces včetně komunikace orientované na zákazníky. Účelem výzkumné studie bylo zjistit úroveň komunikace se zákazníky ve vybraných oblastech obchodu v České republice. Výzkum byl realizován v šesti regionech v malých i velkých městech v obchodech, které byly vybrány pro zjištění úrovně zákaznicky orientované komunikace. Výstupy výzkumu ukazují, že za poslední roky došlo k pozitivním změnám v úrovni prodeje. Bylo také potvrzeno, že komunikace se zákazníky je lepší v malých obchodech proti velkým obchodům. Výsledky jsou významné pro management prodeje v zaměření na zlepšování prodeje. Využitelné jsou pro trénink prodejní síly a pro zlepšování kvality prodeje.

Browsing by Author "Eger, Ludvík"

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