Browsing by Author "Ešnerová, Hana"

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    Zavádění přípravků sportovní výživy na trzích EU
    (Technická Univerzita v Liberci, 2010-01-01) Ešnerová, Hana; Strnad, Pavel
    THE ANNOTATION This diploma work attends to problems of introduction of dietary supplements for sportsmen on the EU markets. It is obvious that Czech firm is not better off without foreign trade at the present time of globalization. Firstly it is not efective nor perspektive for the long time for the firm to operate only on small domestic market of the Czech Republic. On the other hand the existence of foreign marketplaces in terms of EU territory offers the firm new opportunities in form of new customers, growth of incomes and profits. But before successful firm entrance on the foreign markets it is neccesary to make thorough analyses of foreign marketplace included suitable marketing strategy for each market. It acts about full analysis of foreign marketplace environment namely how macro, so micro - environment, on which then the marketing strategy is based . In this thesis I pay attation just to these analysis and elaboration of fit marketing strategy. Because the sales of dietary supplements has already started on Spanish and Hungarian market I can sum up in my work the first knowledges from these market enviroments and possible market strategy changes for future successful sales on these markets and not only on them.
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    Zavádění přípravků sportovní výživy na trzích EU
    (2010-01-01) Ešnerová, Hana