Browsing by Author "Dvořák, Marek"

Now showing 1 - 4 of 4
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    Analýza komunikace ve firmě
    (Technická Univerzita v Liberci, 2011-01-01) Dvořák, Marek; Strnad, Pavel
    The author of the thesis has concentrated on the topic of communication in the company. The goal of the thesis is to analyse the current level of communication in the company OCÉ ČR, s.r.o., to evaluate particular communication tools, to find possible weak points and to suggest an improvement of marketing communication in the company. An introductory part includes basic theoretical possibilities, the definition of terms marketing and marketing communication including specification of its functions. In the following part of the thesis the company OCÉ ČR, s.r.o. is described including its economic results. Further chapters deal with analysis and evaluation of internal and external marketing communication devices. It focuses on communication with clients in a special way. Particular conclusions and tangible measures for improvement including their economic assessment can be an impulse for increasing in efficiency of marketing communication of the company OCÉ ČR.
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    Analýza komunikace ve firmě
    (2011-01-01) Dvořák, Marek
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    Hodnocení tribologických vlastností elektrolytických povlaků Zn u tenkých plechů
    (Technická Univerzita v Liberci, 2011-01-01) Dvořák, Marek; Kolnerová, Michaela
    The aim of bachelor thesis is to compare and evaluate microgeometric parameters and tribological properties of electrolytic galvanized sheet metal. The theoretical part is focused on the importance of using electrolytic zinc coatings in the automotive industry, production and properties of electrolytic zinc and tribology in metal forming processes. The practical part is dedicated to finding the coefficient of friction materials for electrolytic zinc-coated surfaces and microscopic evaluation of the tested substrates. Based on the results of the tested materials is an evaluation of the best surface for the deep drawing process.