Browsing by Author "Drtinová, Petra"
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- ItemTaktická prodejní kampaň Škoda Octavia Edition CZ(Technická Univerzita v Liberci, 2011) Drtinová, Petra; Dědková, JaroslavaThis diploma work is focused on the description of advertising campaign realized in autumn 2010. It was prepared with collaboration with the Czech biggest exporter in the automotive industry ŠKODA AUTO a. s. The theme of this work is the tactical sales campaign of Škoda Octavia Edition CZ. The theoretical part describes communication, communication mix, process of realization, evaluation of advertising campaign and principles of research. The practical part is devoted to the description of tactical sales campaign of Škoda Octavia Edition CZ and post-test. The result of this thesis is not only the evaluation of the complete advertising campaign but also the evaluation of the post-test and the final recommendations.
- ItemTaktická prodejní kampaň Škoda Octavia Edition CZDrtinová, Petra