Browsing by Author "Drbohlav, Jakub"
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- ItemMarketingová komunikační analýza malé firmy pro zlepšení informovanosti a prodeje.(Technická Univerzita v Liberci, 2011) Drbohlav, Jakub; Dědková, JaroslavaThe bachelor thesis is about marketing communication analysis of the "Kuchyně KVS" company. This company deals with sales of kitchen appliances and designing kitchens. The first part focuses on a basic introduction of the "Kuchyně KVS" company. The second part focuses on the theory of marketing communication mix for approximation the problem. The third part is mainly about the practical analysis about given problems which are supplemented by a research. The questionnaire points out, which of the proposed things are benefits for the "Kuchyně KVS"company.Results of this analysis are the basis for increasing awareness of the company and sales.