Browsing by Author "Drahoňovský, Pavel"
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- ItemInternetové obchodováníDrahoňovský, Pavel
- ItemInternetové obchodování(Technická Univerzita v Liberci, 2008) Drahoňovský, Pavel; Strnad, PavelThe diploma thesis is focused on a relatively young branch of marketing, namely Internet trading. Purpose of this work is to explore wide spectrum of the Internet shops, analyze their strong and weak spots, conclude advantages and disadvantages and consequently propose a solution for all problems and drawbacks, which result from trading on a digitized level. The thesis consists of two major parts. Theoretical part concentrates mainly on a relatively short history of the Internet itself, investigates its possibilities and particularly analyses all benefits of using the Internet by marketing experts. The following practical part is aimed at analyzing several Internet shops from various branches. The goal is to highlight their pros and cons, summarize them and use the conclusion to develop a marketing-based guide for creating an one´s own Internet shop.