Browsing by Author "Drašnarová, Barbora"
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- ItemZviditelnění projektu Check Czech Fashion(Technická Univerzita v Liberci, 2012) Drašnarová, Barbora; Ocheretna, LarysaThis work deals with issues of the Check Czech Fashion project which focuses on mapping street style in the Czech Republic and supporting young fashion designers from the Czech Republic. The main target of this work is unification of presentation concept of the Check Czech Fashion project, scaling up visibility and increasing awareness of the Czech Check Fashion project. Based on in-depth researches of similar foreign projects and research of consumers, the most effective methods of presentation for the project Check Czech Fashion and its brand new promotional structure were selected. This united concept, whose main pillars are creating a brand new website and also creating a good online base of the project, changes the way of communication with consumers and suggests new activities of the project and also finds new opportunities of participation. It was eventually successfully brought into effect.
- ItemZviditelnění projektu Check Czech FashionDrašnarová, Barbora