Browsing by Author "Dědeček, Aleš"
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- ItemMarketingová analýza nabídky alternativních pohonů s důrazem na prostředí v České republice(2009-01-01) Dědeček, Aleš
- ItemMarketingová analýza nabídky alternativních pohonů s důrazem na prostředí v České Republice(Technická Univerzita v Liberci, 2009-01-01) Dědeček, Aleš; Strnad, PavelThe main theme of final thesis is marketing offer analysis of alternative fuels forcefully to environment in Czech Republic. The theoretical part deals with alternative fuels specification and its development. The second chapter is mapping offer on the world and domestic market, the third chapter contains future expectations. Chapter four defines basic terminology in the field of marketing, especially marketing environment analysis. Chapters five and six are the most important ones in the diploma paper. The fifth chapter is focused on alternative fuels offer analysis of Skoda Auto close competitors. The analysis was made for Czech Republic, EU5 and Poland markets. The final chapter presents suggestions leading to improve incompleteness and niches of the alternative fuels market.
- ItemPropagace katedry tělesné výchovy(2007-01-01) Dědeček, Aleš
- ItemPropagace katedry tělesné výchovy(Technická Univerzita v Liberci, 2007-01-01) Dědeček, Aleš; Martinec, Jindřich