Browsing by Author "Burkoň, Jan"
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- ItemMonitoring prémiových automobilových značek BMW, Audi a Mercedes Benz v Libereckém kraji z pohledu veřejnosti a jednotlivých zákazníků těchto značek(Technická Univerzita v Liberci, 2006) Burkoň, Jan; Dědková, JaroslavaThis thesis focuses on market research of perception the premium automobil brands Audi, BMW and Mercedes-Benz among public and customers in the Liberec region. The thesis includes some parts. In the first part is theoretically described a brand and the process of marketing research. The second part summarize history of all three motor works and their brands. The third and fourth part are focused on marketing research. In these parts is realized the research of dealers in premium automobil brands Audi, BMW and Mercedes-Benz in the Liberec region. After that follow the research of perception the premium automobil brands Audi, BMW and Mercedes-Benz among public and customers in the Liberec region. The last part of this thesis represent analysis and evaluation of the whole research. The findings and recommendation are designed following of results this research.