Browsing by Author "Burešová, Hana"
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- ItemNávrh optimalizace balíkových služeb České pošty, s.p.Burešová, Hana
- ItemNávržení zásad pro tvorbu firemní prezentace prostřednictvím internetu(Technická Univerzita v Liberci, 2006) Burešová, Hana; Antlová, KláraThe aim of my graduation thesis is a propsal of principles for creating firm's presentation through the medium Internet. These principles are concerned to firm's web sides, mainly their graphic elaboration, content and advertisement value. In the first part of this work I'm interested in classical marketing mix, its history and original instruments. There is also described incorporation of on-line marketing to the original marketing mix. The second part is describing individual instruments and possibilities of on-line marketing. Describes mainly possibilities of firm's presentation creation and its on-line advertising. In next part I am interested in analysis of project WebTop 100/2005. This project, according to defined criterions, is completing a list of the best firm's on-line presentations. On its base I shortly describe three most successful presentations and with help of the definition of their merits and absences, I determined general premises of prosperous on-line presentations. Final part is submitting adumbration of possible trends in this area.