Browsing by Author "Bervicová, Dana"
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- ItemTvorba ceny ve společnosti Brano Group a.s.(Technická Univerzita v Liberci, 2010) Bervicová, Dana; Hojsáková, DenisaThis work has two parts. The first part characteristics company Brano Group a.s., its history and organization structure, annual sales, main products and customers. The second one, theoretical part, is about Factors, which influence a price, Methods of pricing and Price strategy, that firm could use for their purpose and profit and last but not least is Costs calculation. These general information are completed of reality in company Brano Group a.s. 4. Sub chapter in second part is concerned with price calculation of concrete product in the company Brano a.s. Necessary schema, charts, graphs, pictures are enclosed.
- ItemTvorba ceny ve společnosti Brano Group a.s.Bervicová, Dana