Browsing by Author "Bathó, Barbora"
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- ItemPrezentace firmyBathó, Barbora
- ItemPrezentace firmy(Technická Univerzita v Liberci, 2010) Bathó, Barbora; Valentin, RadkaThe aim of the Bachelor paper is to find an appropriate presentation and promotion of a BABOJA chinchilla farm. The first part deals with business plan and detailed specification of the company. This chapter also includes a list of terms related to marketing communications. The main part consists of history of furriery and fur farms. The problem of company's presentation is solved by creating a special visual style for the BABOJA breeding farm and it is followed by different types of promotion. The practical implementation of the visual style is made in the Adobe Illustrator CS3 graphic program.