Browsing by Author "Bartošová, Květoslava"
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- ItemAnalýza postojů k televizní reklamě zaměřené na děti v České republice(Technická Univerzita v Liberci, 2007) Bartošová, Květoslava; Dědková, Jaroslava
- ItemVýznam outsourcingu v oblasti služebBartošová, Květoslava
- ItemVýznam outsourcingu v oblasti služeb(Technická Univerzita v Liberci, 2010) Bartošová, Květoslava; Strnad, PavelThis master thesis deals with the importance of outsourcing in the area of services. This topic is conducted on the example of Regionální správa majetku Ústí nad Labem, organizational unit of České dráhy, a.s. The master thesis is based on selected theoretical chapters. At first, it introduces the organizational unit. Next chapter focuses on theories of outsourcing, its development, implementation and utilization. Pieces of knowledge from those two chapters are then used for the analysis of utilization of outsourcing in the organizational unit. After the evaluation of established supplier relations and ongoing project, possible proposals for future development of outsourcing in the area of services are suggested.