Browsing by Author "Anchor, John R."
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- ItemCzech wine consumers: maturing with age?(Technická Univerzita v Liberci, ) Anchor, John R.; Lacinová, Tereza; Ekonomická fakultaThe purpose of this study is to identify the most important motivations for drinking wine and the factors influencing wine purchase in the Czech Republic and to ascertain if there are significant differences between genders and age groups. An online survey was conducted, using e-mail and social networks, of wine consumers in one of the 14 regions of the Czech Republic. This resulted in a sample of n=237. Spearman’s correlation test was conducted to find correlations between wine consumption and age and the chi-square test for differences between genders. Four motivations were found to be significantly correlated with age – to be sociable, to be respected, because wine is considered healthy and because it belongs with a nice meal, as well as seven factors affecting wine purchase – label, provenance, brand/producer, vintage, design of the bottle, recommendations of salesperson and a preference for the lowest priced wines. As the majority of respondents came from one of the 14 Czech regions, generalizations for the whole Czech Republic cannot be made. It is recommended that future work should include more complex segmentation. This paper contributes to the literature by exploring the Czech wine market, where very little research has been conducted so far, as well as by exploring the influence of age on the motivation for wine consumption.
- ItemThe determinants of the adoption of a political risk assessment function in czech international firms: a theoretical framework(Technická Univerzita v Liberci, 2013) Benešová, Hana; Anchor, John R.; Ekonomická fakultaThis theoretical paper seeks to conceptualise a new approach to the identification of the factors influencing the adoption of a political risk assessment (PRA) function. First of all, we identify political risk (PR) as any host government action and/or inaction or an action against a host government that could threaten business activities of firms; and PRA as the process of analysing and evaluating such risks. The research population will comprise a convenience sample of Czech international firms. The information whether or not a firm has set up a PRA function will be obtained via a questionnaire survey. Previous studies aimed at PRA were concerned with firm's size, degree of internationalization, ownership and industry. By making use of firm value maximization and risk aversion and considering the rationale for risk management activities: (i) reducing the expected costs of financial distress; (ii) reducing the risk premiums payable to various partners; (iii) increasing investment possibilities; and (iv) reducing expected tax payments, we develop a number of determinants which can be employed in PRA studies; namely firmscomplexity, location of subsidiaries, leverage, auditor type and investment opportunities. In addition to the above mentioned theories this concept makes use of the enterprise risk management (ERM) theory, and the determinants of the adoption of an ERM function.