Browsing by Author "Alušic, Marcel"
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- ItemUplatnění pokročilých nástrojů webové analytiky pro zvýšení konkurenceschopnosti organizace(Technická Univerzita v Liberci, 2011) Alušic, Marcel; Antlová, KláraThe diploma thesis deals with the application of tools analyzing the behavior of website visitors, metrics representing an information basis for the analyses as well as the evaluation of selected metrics with impact on economical benefits and competitiveness of companies. The aim of the thesis is to come up with an overview of web analytics tools and metrics, description of their application for online marketing actions as well as evaluation of outcomes by responsible employees, depending on their specific functions, including the final economic assessment. In the conclusion of the thesis the findings are demonstrated using practical examples.