Browsing by Author "Šustrová, Marie"
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- ItemPersonální řízení v podniku malého a středního rozsahuŠustrová, Marie
- ItemPříprava malého a středního podniku na veletrh(Technická Univerzita v Liberci, 2007) Šustrová, Marie; Rydvalová, PetraThe goal of the project is to enlighten the benefit of presence of small and middle-sized companies at the trade show and to prove the presence has positive effect upon the company. The theoretical part is established by overview of activity and project management for preparation for the trade show, described within several current publication. Practical part was to prove benefit of the procedures within the attendance of company FS at the BITS 2006 For the evaluation of the effect of presence within the trade show and needed procedures was at first performed the analysis of such attendance of a company within the Brno International Industrial Trade Show in the year 2005. The analysis exposed weak spots of marketing procedures in the preparation for the past trade show and such were replaced by new methods for improved performance of the trade show attendance in the following year 2006. The analysis of the BITS attendance outputs was then performed with its measurable benefits clearly stated. In the last part of the project is the comparism of both attendance results of the company within the BITS. Based on the result it is clear the presence of a company within a trade show is beneficial. Together with advertisement and direct contact with the customer can bring to the company intensified sales earnings.
- ItemPříprava malého a středního podniku na veletrhŠustrová, Marie