Browsing by Author "Šrajbrová, Miluše"
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- ItemOrganizace Handball CampuŠrajbrová, Miluše
- ItemOrganizace Handball Campu(Technická Univerzita v Liberci, 2009) Šrajbrová, Miluše; Martinec, JindřichThe aim of this thesis is a description of all actions necessary to implement Handball camp for young people, an assessment of last year Handball Camp in Liberec and propose possible improvements. The theoretical part describes the important notions, such as management and manager, marketing, implementation of sports events, sports sponsorship and sports advertising. The practical part in the first chapters describes Handball Camps in general. In the following chapters I leave the knowledge that I gained by participating in the camp as an organizational assistant. Main attention is paid mainly to Handball Camp in Liberec, which I attended myself. The practical part complements the theoretical one. One of the parts of this work is the SWOT analysis of Liberec Handball Camp, which has the task of analyzing the obtained information, to assess the current situation of the camp and find possible ways to improve for future editions of this event.