Browsing by Author "Špidlen, Zbyněk"
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- ItemInternetový marketingŠpidlen, Zbyněk
- ItemInternetový marketing(Technická Univerzita v Liberci, 2012) Špidlen, Zbyněk; Dědková, JaroslavaThe aim of the thesis Internet Marketing is to inform the reader about the use of the Internet media for marketing activities. The theoretical part deals mainly with the tools of marketing communicational mix on the Internet, which include viral marketing, e-mail marketing or advertising surface in the form of banners. There are also described the environment for performing marketing activities in the form of web pages or profiles on social networks. Then there are mentioned the marketing research and the internet marketing strategy. The practical part is devoted to the company Miton CZ, s. r. o, which provides Internet marketing services and mainly is the major operator of important portals on the Czech Internet. The greatest attention is devoted to its latest project called Hele.cz, which is based on the evaluation of services in the regions and its complete marketing campaign, including the strategy, the analysis, internet marketing tools, but also the off-line support.