Browsing by Author "Šmídová, Lucie"

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    Marketingová komunikace nebankovní společnosti ve finanční oblasti
    (Technická Univerzita v Liberci, 2009-01-01) Šmídová, Lucie; Švandová, Zuzana
    This dissertation is focused on marketing communication of a company called Provident Financial, which is engaged in providing loans for households. The whole content of this paper is devided into several parts. After a theoretical description of some basic definitions of marketing communication and marketing itself , it describes the company charakteristics, its product and marketing communication, the one used in past and the current one. It is followed by an analysis of these activities and a suggestion of a new possible way. It is stated here why the particular activity had been chosen and why not another one. It also describes pros and cons of this choice and shows the costs arising from the realization. Part of the practical part is a short selection precedure to choose one company to implement the plan (project..) This will be assessed according to several aspects. Obviously the best rated company will be choosen. The final part of this dissertation is focused on my concept analysis.