Browsing by Author "Šmídková, Zuzana"
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- ItemFranchisingŠmídková, Zuzana
- ItemFranchising(Technická Univerzita v Liberci, 2011) Šmídková, Zuzana; Strnad, PavelThis thesis aimed at the topic ?Franchising? deals with a specific form of long-term contractual cooperation between legally and economically separate business units. The thesis is divided into two parts. First, the term ?franchising? is defined and described in many different connections for the purpose of creating a theoretical basis which is essential for following the practical application. In the second part, the real franchise concept of a hotel chain is introduced and evaluated. The origin and development of the Pytloun Hotels Group - a hotel chain which included the decision to expand its business through franchising are followed. The effectiveness of this decision is judged on the basis of different analyses. In conclusion the bilateral profitability of the cooperation agreement with Hotel Ostrov is being evaluated.