Browsing by Author "Šanderová, Petra"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Marketingová komunikace zaměřená na zahraniční trhy
    (2010-01-01) Šanderová, Petra
  • Thumbnail Image
    Item
    Marketingová komunikace zaměřená na zahraniční trhy
    (Technická Univerzita v Liberci, 2010-01-01) Šanderová, Petra; Myslivcová, Světlana
    The bachelor summary presented below is analyzing marketing communication needs as well as the level of such communication in the company Medin, a.s. operating in the international competing environment. Target of this analysis is to evaluate the level of current communication mixture in selected company and propose some further development and strategy towards international markets. The first part describes available theory and further stress the need for targeted marketing communication. It describes and compares different tools used as the communication techniques for international presentation and presence in those markets. The second one, practical part details particular Medin, a.s. company and it´s current level of international communication. The final part presents some of the recommendations with an additional analysis taken from the international expert press and magazines.