Browsing by Author "Řeháková, Martina"
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- ItemInternetový marketing(Technická Univerzita v Liberci, 2011) Řeháková, Martina; Simová, JozefínaGraduation theses Internet Marketing consider problematic of using marketing tactics in the internet space. The theoretical part describes the areas that marketers can use for promotion on the internet. These include websites, tools of marketing mix, marketing research, viral marketing, guerilla marketing and e-mail marketing. This thesis deals with social media, social networks, and particularly mentions several new technologies. The practical part describes the current state of the company UVM interactive and project GruPix. Another section contains a marketing campaign proposal for an e-shop GruPix in the Czech conditions, and the work evaluates the benefits for the use of internet for marketing activities.
- ItemInternetový marketingŘeháková, Martina