Browsing by Author "Ďaďo, Jaroslav"
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- ItemForeign markets entry motives and strategies of polish exporters(Technická Univerzita v Liberci, ) Ďaďo, Jaroslav; Wiktor, Jan W.; Źbikowska, Agnieszka; Ekonomická fakultaThe article presents the results of research on the strategy of Polish companies that export their products to foreign markets. It presents motives, conditions and forms of expansion and is comprises of three parts. In the first one, the theoretical aspects of a company’s internationalization are discussed, with stress on motives and forms of entering foreign markets. The second part is concerned with the complex problems regarding methodology of research – goals, hypotheses, methods and description of study sample are the main focus here. The synthetic, summation of the results of the study are presented in the third part. The study verifies the hypotheses regarding motives of internationalization and concrete forms of entering foreign markets. The most powerful premises to internationalize Polish companies are market motives. The relationship between the size of the company, decision to start export goods and the nature of expansion (offensive, as well as defensive) has been ascertained. One of the strong motives for internationalization among companies belonging to SME group, were encouragements and invitations for cooperation from foreign partners. However, the main strategy was direct export, complemented by other forms of expansion, of lesser importance. In the expanding process Polish exporters took advantage of direct investments, via establishing divisions and subsidiary companies that deal with distribution of products. The waterfall strategy proved to be the most common in entering foreign markets – used by roughly 70% of the examined exporters. The research could be a contribution into the process of scientific examination and development of international business practice. It can also provide a ground for further discussion on marketing internationalization, methodology of formulating marketing strategies, their nature and assessing their effectiveness on international markets. Last but not least it can encourage more such scientific studies and research conducted by international teams of scholars.
- ItemIntercultural Competences in Slovak Business Environment(Technická Univerzita v Liberci, ) Benčiková, Dana; Malá, Denisa; Ďaďo, Jaroslav; Ekonomická fakultaThe paper highlights the importance of intercultural competence (IC) in business environment, and presents outcomes of a research into the level of IC among employees of Slovak enterprises. In the contemporary business world, intercultural competence and its individual components: affective, behavioral, and cognitive competences, become an inevitable asset for enterprises, due to high globalization of virtually all corporate processes and activities. Even though the available literature on research into this cultural phenomenon reports a rather high perception of one’s own IC, namely its affective component, as proved by our research, the main objective of which was to measure IC of Slovak employees, the actual level of overall IC, and especially its affective component, in Slovak enterprises is rather low. The research, the detailed description of which is the primary focus of this paper, was conducted in spring 2018 on a representative sample of Slovak employees in enterprises of all types, sizes, and fields of industry, and has proved that by increasing one of the three components of IC, the overall IC of an individual will increase. Therefore, it may be stated that training of intercultural competence has a high potential in corporate environment, and may produce great benefits for enterprises who deal with interculturality in their operations, and encounter people of other than their home culture, may it be their external or internal stakeholders. The outcomes of the research also suggest a need, and provide a platform for, both the assessment of IC of employees, and a targeted intercultural training in Slovak enterprises, which would be tailored according to the individual needs of each enterprise.
- ItemModelling the Determinants of Festival Visitors’ Behavioural Intentions(Technická Univerzita v Liberci, ) Ďaďo, Jaroslav; Maráková, Vanda; Táborecká-Petrovičová, Janka; Rajić, Tamara; Ekonomická fakultaLimited efforts have been made to date to examine the determinants of visitors’ behavioural intentions in the context of cultural festivals in Central Europe. The present study aims to fi ll this void in literature by proposing a conceptual model incorporating the festival setting that has thus far scantly examined perspective of the fulfi lment of motives and a subjective well-being as a consequence of a festival experience. The application of structural equation modelling (SEM) on a sample of 770 festival visitors in Slovakia provided support for the concept of visitors’ motivation as a higher-order construct and its direct relatedness to perceived value of a festival experience and visitors’ satisfaction. Both satisfaction and visitors’ subjective well-being emerged as direct antecedents to visitors’ behavioural intentions and mediators of the impact of perceived value on visitors’ behavioural intentions. Implications of the study are provided and limitations and directions for future research are highlighted.