Browsing by Author "Čeřovský, Rostislav"
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- ItemMarketing malé letecké společnosti AEROTAXI s.r.o.(Technická Univerzita v Liberci, 2009) Čeřovský, Rostislav; Hojsáková, DenisaThe purpose of this bachelor thesis is to provide marketing strategy for company Aerotaxi s.r.o. In the introductory part of the thesis I described direct marketing in theory which will be the base for my proposed solutions in the following chapters. After the theoretical part there is presentation of the company that is being described. This presentation includes evaluation of its market position. Next, there is analysis of the Czech market of small aviation companies. This analysis is based upon each service provided. In the peak part of this thesis I offered complex strategy for marketing activities. It is a solution of setting company philosophy and adjusting approach for acquirement of new customers based on the service provided. In the end I summarize the outcome of this thesis.
- ItemMarketing malé letecké společnosti AEROTAXI s.r.o.Čeřovský, Rostislav
- ItemZaložení, provoz a řízení malé letecké společnosti ve všeobecném letectvíČeřovský, Rostislav
- ItemZaložení, provoz a řízení malé společnosti ve všeobecném letectví(Technická Univerzita v Liberci, 2011) Čeřovský, Rostislav; Demel, JaroslavThis master´s thesis is dealing with problems of establishment, operation and management of a small company in general aviation in the Czech Republic as a specific form of business. The goal of this thesis is to elaborate overview of the main aspects of small aviation companies. Definitions of small and medium enterprises as well as its problems are described in the theoretical part. Later in the thesis are discussed more details about running a small aviation company in a structured way. In the end in 5th chapter is a case study based on establishing and running of fictional company. The study analyses this project mainly from the point of view of business plan. This master´s thesis therefore contains theoretical background research as well as factual process and real situation analysis, which utilises mentioned theoretical background.