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Vplyv vybrácie na prienik pojiva rúnom
(1984) Remová, Jana
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The influence of the Big Five, WOM communication and satisfaction on consumer loyalty in the Republic of Serbia
(2024-10-14) Djukic, Suzana; Stankovic, Jelena
The concept of consumer loyalty plays an important role in business existence in the current competitive business environment. Consumer loyalty is researched in different ways by considering the characteristics of the consumer’s personality, mutual communication between consumers, and their satisfaction with the company, products/services and numerous other determinants. Consumer personality is a potential marketing strategy for increasing loyalty towards a company, product and/or service, because many customers choose products that match their personality. The manner of communicating and conveying the experience of the product also depends on the consumer’s personality traits, and this further affects a consumer’s loyalty. Also, consumer satisfaction is another concept of qualitative and quantitative assessment of consumers after purchase, and it is a predictor of consumer loyalty and a free source of promotion for the company. The authors’ goal is to examine the relationship between the concept of consumer personality, word of mouth (WOM) communication, consumer satisfaction, and loyalty on the mobile phone market in the Republic of Serbia, and then to make relevant conclusions about the mutual influence of the given factors in relation to the conducted empirical analysis. The data was obtained with the help of an online survey questionnaire, while the results were processed in statistical software packages for social sciences SPSS and AMOS. The research results show that all the researched variables included in the paper (Big Five, WOM communication, satisfaction) significantly influence consumer loyalty on the aforementioned market in the Republic of Serbia. The research explicitly builds on and contributes to previous literature on brand management, as it analyzes important predictors of consumer loyalty within a specific research area. Future studies could strengthen the existing literature by analyzing consumer loyalty towards a specific brand.
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Key factors influencing the implementation of virtual reality in employee training
(2024-10-11) Kristl Volfova, Monika; Egerova, Dana
Virtual reality (VR) is rapidly becoming more popular and accessible. With the growing popularity of its use in the corporate sphere, there are already a number of publications that focus on adapting this modern technology to employee training. Unfortunately, they only focus on certain areas and lack a comprehensive view. This study focused on this research gap and is one of the first (and in the Czech Republic, the very first) studies investigating the key factors influencing the implementation of VR in employee training. The Delphi method was implemented using a total of 22 deliberately selected experts according to pre-selected criteria to ensure sufficient and relevant data. The Delphi method was conducted in 3 rounds, and 59 factors were obtained, which were divided into positive and negative, at the same time, in both these areas, the factors were categorized into 5 dimensions, which were determined based on the modified Khan’s framework. In the analysis of the third round, Kendall’s coefficient of concordance was calculated for each group. This study represents a significant contribution to the research on virtual reality as a tool for employee training. Moreover, the findings of the study are beneficial for companies, managers and human resources managers in terms of successfully implementing virtual reality into employee training.