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Browsing Číslo 1 by Title

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  • A behavioral theory of the firm: specifics of Czech entrepreneurial behavior 
    Mandysová, Ivana (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    The article attempts to present empirically relevant, process-oriented behavioral theory of the firm incorporating Czech specific characteristics of entrepreneurial behavior. It conceptually reconciles the reality by looking ...
  • Changes in industrial structure and potential: the case of Lithuania 
    Saboniene, Asta (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    The core aim of the research paper is to analyze the changes in the structure and potential of Lithuanian manufacturing industry, affected by the long process of economic transformation experienced since 1991. The purpose ...
  • Comparative analysis of perception of advantages and disadvantages of integration of hospitals 
    Staňková, Pavla; Papadaki, Šárka; Dvorský, Ján (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    Integration and strategic alliances of companies represent a rapidly growing phenomenon in all industries. Also the integration and consolidation of healthcare organizations are not unusual themes in professional resources. ...
  • Does the tax relief for homeownership have effect on household mortgage leverage? 
    Slintáková, Barbora; Klazar, Stanislav (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    This article presents results of the analysis of the relationship between the tax relief for the homeownership and the household mortgage debt. The advantageous treatment of housing is provided especially by a personal ...
  • Dušan Pavlů, REKLUB 1927-1949. Chapters from the History of Czechoslovak Advertising, Professional Publishing, 2017 
    Hes, Aleš (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
  • Economic methods used in health technology assessment 
    Klímová, Blanka; Marešová, Petra (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    Early decision-making process about the development of a new product is essential for any company in order to gain relevant financial returns and thus prosper. Therefore, managers need to have at their disposal appropriate ...
  • Effect of mass layoffs on health insurance expenditures: the case of the Ostrava region 
    Louda, Jiří; Vojáček, Ondřej; Pechholdová, Markéta; Barták, Miroslav (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    The objective of the paper is to make an analysis of the development of health insurance expenditures on healthcare for employees from the mass layoffs from ArcelorMittal Ostrava, a.s. The paper tests the hypothesis that ...
  • Employer branding on social media and recruitment websites: symbolic traits of an ideal employer 
    Eger, Ludvík; Mičík, Michal; Řehoř, Petr (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    In recent years, the employer brand has become an important source of a sustainable competitive advantage. There is increasing evidence that employers need to place greater emphasis on communication with talented young ...
  • Evaluation of knowledge synergy components 
    Skačkauskienė, Ilona; Hrušecká, Denisa; Katinienė, Aušra; Čepel, Martin (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    There is no doubt that knowledge is a key asset of any organisation, enabling it to get a competitive advantage, implement innovation, deal with difficulties and improve its management processes. Requirements on employees´ ...
  • Exploring customer loyalty to fashion brands on facebook fan pages 
    Novotová, Jitka (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    This article addresses the subject of building fan loyalty to company Facebook pages. Customer loyalty is a key prerequisite for a company's success in today's globalised world. Companies now use Facebook extensively to ...
  • Financial literacy of students in chosen universities – research platform for regulatory processes of educational system in Slovakia 
    Kubak, Matus; Tkacova, Andrea; Androniceanu, Armenia; Tvaronavičienė, Manuela; Huculova, Eva (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    The main goal of this paper is to compare the level of financial literacy among the selected faculties of economics in Slovakia and to elaborate a comparison of financial literacy level at both input and output level, i.e. ...
  • Generation X versus Millennials communication behaviour on social media when purchasing food versus tourist services 
    Dabija, Dan-Cristian; Bejan, Brîndușa Mariana; Tipi, Nicoleta (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    Knowledge and proper understanding of the needs, expectations, desires, demands, values or preferences of Generation X and Millennials is an essential goal of any company. The mission of marketers is increasingly difficult ...
  • Is enterprise risk management a value added activity? 
    Marc, Mojca; Sprčić, Danijela Miloš; Mešin Žagar, Marina (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    Enterprise risk management (ERM) programs are advocated as the solution for the failures and weaknesses of the traditional silo-based risk management in creating and protecting stakeholders’ value. ERM encompasses activities ...
  • Mandatory CCCTB implementation in the Eurozone and its impact on corporate tax revenues in the Czech Republic 
    Nerudová, Danuše; Solilová, Veronika (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    The European Commission has been attempting to coordinate the corporate taxation systems of the EU Member States since 1962. One of the most ambitious projects in the history of the harmonization effort was introduced on ...
  • Predicting bankruptcy of manufacturing companies in EU 
    Klepáč, Václav; Hampel, David (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    Article focuses on the prediction of bankruptcy of the 1,000 medium-sized retail business companies in EU from which 170 companies gone bankrupt in 2014 with respect to lag of the used features. In recent times, bankruptcy ...
  • Sectoral analysis of the differences in profitability of Czech and German business ventures – an empirical benchmark study 
    Beyer, Dirk; Hinke, Jana (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    Profitability measures are a lens through which business can be viewed and they form a common basis for investment decisions. Especially in areas close to national borders, these decisions could be linked to the question ...

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