Browsing Rok 2014 (ročník 17) by Author "Chytková, Zuzana"

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Browsing Rok 2014 (ročník 17) by Author "Chytková, Zuzana"

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  • Karlíček, Miroslav; Chytková, Zuzana; Tyll, Ladislav; Mohelská, Hana (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Market orientation can be defined as the company’s ability to systematically generate relevant information about current and latent customer needs, spread this information across all company departments and use this ...

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