Almeida, Alejandro; Galiano, Aida; Golpe, Antonio A.; Martín Álvarez, Juan Manuel
(Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
This paper outlines possible useful marketing strategies for companies to develop in a regulated market. The empirical analysis aims to highlight whether companies can use marketing strategies to create competitive advantages ...