Propagace studia na textilní fakultě TUL
Title Alternative:THE PROPAGATION OF STUDYING AT THE FACULTY OF TEXTILE ENGINEERING TUL
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Date
2007
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Technická Univerzita v Liberci
Abstract
Tato bakalářská práce se zabývá propagací Fakulty textilní Technické univerzity v Liberci. Tato fakulta je jediná svého druhu v České republice, přesto není dostatečně známá. Součástí práce byla analýza dosavadních způsobů propagace Fakulty textilní. Byl proveden marketingový průzkum pomocí dvou typů dotazníků, jeden pro studenty středních škol a druhý pro studenty Fakulty textilní. Tento průzkum byl zaměřený na stupeň známosti a na spokojenost se studiem na Fakultě textilní. Cílem této práce bylo navrhnout nové propagační prostředky, které by fakulta mohla využívat ke své propagaci.
This thesis deals with the propagation of the Faculty of textile engineering of Technical University of Liberec. This faculty is the only faculty of textile engineering in the Czech Republic but despite this is not known enough. The part of this thesis is the analysis of previous ways of propagation of the faculty. There was made a marketing survey by two types of questionnaire. The one was given to students of high schools and the second one to students of the Faculty of textile engineering. The aim of this research was to find out how the faculty is known and how students are satisfied with studying at this faculty. The goal of this thesis was to suggest new advertising methods which could faculty use for its propagation.
This thesis deals with the propagation of the Faculty of textile engineering of Technical University of Liberec. This faculty is the only faculty of textile engineering in the Czech Republic but despite this is not known enough. The part of this thesis is the analysis of previous ways of propagation of the faculty. There was made a marketing survey by two types of questionnaire. The one was given to students of high schools and the second one to students of the Faculty of textile engineering. The aim of this research was to find out how the faculty is known and how students are satisfied with studying at this faculty. The goal of this thesis was to suggest new advertising methods which could faculty use for its propagation.
Description
katedra: KHT; přílohy: 1 CD; rozsah: 43 s., 4 s. příloh
Subject(s)
komunikace, propagační prostředky, marketingový průzkum, dotazník, fakulta textilní, communication, advertising medium, marketing survey, questionnaire, faculty of textile engineering