Employer branding on social media and recruitment websites: symbolic traits of an ideal employer

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dc.contributor.author Eger, Ludvík
dc.contributor.author Mičík, Michal
dc.contributor.author Řehoř, Petr
dc.contributor.other Ekonomická fakulta cs
dc.date.accessioned 2018-03-29
dc.date.available 2018-03-29
dc.date.issued 2018-03-29
dc.identifier.issn 1212-3609
dc.identifier.uri https://dspace.tul.cz/handle/15240/22797
dc.description.abstract In recent years, the employer brand has become an important source of a sustainable competitive advantage. There is increasing evidence that employers need to place greater emphasis on communication with talented young people. Jobseekers usually have only basic information and vague knowledge and experience about a job and organizational characteristics in the early stage of the recruitment process, and in this situation the symbolic functions of a brand are significant. Nowadays, prospective applicants search for information about future employers by using their recruitment websites and social media. The study identifies the significant factors (symbolic traits) which attract Czech university business students to choose their potential employers. The study also contains a survey which investigates the use of social media and recruitment websites in relation to the employer brand, including perceptions of an ideal employer. The study brings results about symbolic employer attributes, which are presented in semantic differentials and contribute to research on employer branding by presenting how young people use recruitment websites and company social media to search for a potential employer. The findings of the conducted study suggest that chosen symbolic traits of an ideal employer are similar in the respondents and are independent of gender and employment status. According to the findings regarding social media and recruitment websites, respondents that follow information about job offers on an organization´s social media profiles don´t find the organization´s profiles on social sites important, whereas respondents that follow information about job offers on an organization´s recruitment websites find the organization´s profiles on social sites important. The paper concludes with theoretical and practical implications followed by directions for future research. en
dc.format text
dc.format.extent 14 stran cs
dc.language.iso en
dc.publisher Technická Univerzita v Liberci cs
dc.publisher Technical university of Liberec, Czech Republic en
dc.relation.ispartof Ekonomie a Management cs
dc.relation.ispartof Economics and Management en
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dc.rights CC BY-NC
dc.subject employer branding en
dc.subject HR management en
dc.subject symbolic traits en
dc.subject semantic differential en
dc.subject recruitment websites en
dc.subject social media en
dc.subject business student perceptions en
dc.subject.classification M1
dc.subject.classification M3
dc.subject.classification D83
dc.title Employer branding on social media and recruitment websites: symbolic traits of an ideal employer en
dc.type Article en
dc.publisher.abbreviation TUL
dc.relation.isrefereed true
dc.identifier.doi 10.15240/tul/001/2018-1-015
dc.identifier.eissn 2336-5604
local.relation.volume 21
local.relation.issue 1
local.relation.abbreviation E+M cs
local.relation.abbreviation E&M en
local.faculty Faculty of Economics
local.citation.spage 224
local.citation.epage 237
local.access open
local.fulltext yes
local.filename EM_1_2018_15

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