Osakwe, Christian Nedu; Boateng, Henry; Popa, Simona; Chovancová, Miloslava; Soto-Acosta, Pedro
(Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
As this scientific paper is positioned under the relatively big umbrella of relationship marketing; it thus makes a fruitful attempt to bridge the gap between scholarship and practice. Our overriding objective of this study ...