Browsing Rok 2014 (ročník 17) by Title

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Browsing Rok 2014 (ročník 17) by Title

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  • Bunget, Ovidiu Constantin; Blidisel, Rodica Gabriela; Feleaga, Liliana; Popa, Irimie Emil (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    While economies are becoming more and more knowledge based, investment in intangibles assets becomes important tools for management if they are properly measured and recognized. While the literature states that the economic ...
  • Novotný, Josef; Duspiva, Pavel (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The article reports the results of research consumers’ behavior and preferences when buying housing supplements, household equipment and preparation of new processed models which identifies the key factors influencing the ...
  • Köhler, Pavlína; Vala, Vlastimil (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The spruce covers the largest area 44.7% in the Czech Republic, but its natural representation was 11.2%. Forest owners and managers are motivated to change their species composition. But the change will have an economic ...
  • Šoltés, Vincent; Gavurová, Beáta (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Day surgery is one of the areas that are still not implemented in Slovakia in the intentions of finding significant economic savings in the health care system. The primary objective to use day surgery was to separate the ...
  • Pánková, Václava (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Consumption following a permanent income hypothesis (PIH) is a theoretical concept the validity of which in a given economy during a given period can be confirmed or non-confirmed by the help of an econometric approach. ...
  • Slabá, Marie; Štarchoň, Peter; Jáč, Ivan (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    This paper shows the possibility of using the Stakeholder Circle Methodology for the identification and prioritization of key stakeholder groups for the purpose of marketing communication in colleges. At the beginning, we ...
  • Zheng, Xiaosong; Larimo, Jorma (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    International Joint Venture (IJV) has been one of the main foreign market entry approaches in the last decade and this is particularly true for entry to the huge Chinese market. Although IJVs have been a very commonly used ...
  • Abeyrathne, H.R.M.P.; Jayawardena, L.N.A.C. (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Group interactions form an important component among the many factors influencing the entrepreneurial behaviour of farmers. Understanding group interactions provides insights to foster entrepreneurial activities. Matale ...
  • Roubíčková, Michaela; Heryán, Tomáš (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The aim of the current paper was to estimate whether the Czech companies’ equity increasing and returns on equity’s development have an impact on GDP’s development in selected Czech business sectors. Contribution of our ...
  • Holá, Jana; Pikhart, Marcel (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The paper focuses on the management of internal communication inasmuch it can influence company efficiency and competitiveness in the current global business market. The implementation of internal communication strategies ...
  • Viturka, Milan (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The aim of this paper is to introduce a new model for the evaluation of development potentials of regions, including methodology, application and conceptualization of the obtained information. The main components of this ...
  • Mikušová Meričková, Beáta; Halásková, Renáta (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The issue of trade off efficiency and equity, which is represented by income redistribution, becomes increasingly debated not only in economic and social, but also in political dimension. Solution of this trade-off is ...
  • Babinková, Zuzana; Melović, Boban; Milisavljević, Stevan; Grubić-Nešić, Leposava; Mitrović, Slavica (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    This paper analyzes the dimension of organizational culture assessment by managers, in order to diagnose the results of the research directions of changes in management that contributed to the successful functioning of the ...
  • Kaňovská, Lucie; Tomášková, Eva (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The paper is focused on market orientation with a special emphasis on strategic behaviour at high–tech companies in the Czech Republic. Market orientation is based on marketing conception and is described by many researchers ...
  • Sucháček, Jan; Seďa, Petr; Friedrich, Václav; Koutský, Jaroslav (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Amount of information provided by media is growing virtually every day. Surprisingly, attention devoted to the spatial implications of media information is far from sufficient. Existing researches bring ample evidence that ...
  • Ungerman, Otakar; Myslivcová, Světlana (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The subject of this report rests in small and medium companies that use social media for communication with their consumers, which is without a doubt one of the important methods of the current modern marketing communication. ...
  • Pacáková, Viera; Šoltés, Erik; Linda, Bohdan (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Solvency II project places emphasis on the modelling and management of risks of the insurance companies. This requires further improvement in actuarial methods and their application in insurance practice. Improving the ...
  • Sivilevičius, Henrikas; Maskeliūnaitė, Lijana (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The paper aims to determine the quality of the trip by train, which depends on the number of factors described by four groups of criteria. Each group includes individual criteria. The weight of the criteria of each group ...
  • Potužáková, Zuzana; Demel, Jaroslav (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Foreign direct investment (FDI) influenced deeply the economic development of the transition economies after 1989. The Czech Republic is one of the leading recipients of the FDI in the CEE. The impact of the FDI is visible ...
  • Pauličková, Alena (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Právo európskej únie

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