Browsing Časopisy by Subject "M3"

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Browsing Časopisy by Subject "M3"

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  • Olarte-Pascual, Cristina; Pelegrín-Borondo, Jorge; Reinares-Lara, Eva (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    There are high expectations for mobile phone marketing and mobile advertising. In various European markets, such as the United Kingdom, Spain and Italy, mobile marketing campaigns have registered response rates of up to ...
  • Eger, Ludvík; Mičík, Michal; Řehoř, Petr (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    In recent years, the employer brand has become an important source of a sustainable competitive advantage. There is increasing evidence that employers need to place greater emphasis on communication with talented young ...
  • Reinares-Lara, Pedro; Martín-Santana, Josefa D.; Reinares-Lara, Eva (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2019-03-15)
    Despite evidence of the influence of the industry or product category to which a brand belongs on advertising effectiveness, very few studies have analyzed the advertiser’s industry as a variable influencing the advertising ...

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