Consumer Behaviour Changes During Times of the COVID-19 Pandemic: An Empirical Study on Slovak Consumers

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Show simple item record Veselovská, Lenka Závadský, Ján Bartková, Lucia
dc.contributor.other Ekonomická fakulta cs 2021-06-04T08:54:58Z 2021-06-04T08:54:58Z
dc.identifier.issn 1212-3609
dc.description.abstract The humankind finds itself facing unparalleled situation since the worldwide outbreak of the COVID-19 created significant changes in societies worldwide. This paper aims to assess the initial response of consumers in the Slovak Republic during the early stages of the outbreak and emerged challenges for entrepreneurships. Major pandemics were proven to be a catalyst of changes in societies and economies. The main aim of this research was to examine the impacts of COVID-19 outbreak on consumers’ behaviour and draw recommendations for entrepreneurs. A survey was conducted as a method to collect data from consumers creating a representative sample of the population of the Slovak Republic. The rate of consumption has significantly increased when compared before and after the COVID-19 outbreak. The findings show how people of different age, gender and income altered their shopping habits and how the factors influencing their consumers’ behaviour changed during this situation. This paper presents one of the first studies on consumer behaviour of Slovak consumers during the COVID-19 pandemic creating a unique image of new reality and emphasizing new trends that will become significant factors of success of entrepreneurs in the near future. It shares practical experiences which can enable organizations to understand consumer behaviour influenced by COVID-19 Pandemic, to investigate novel needs of their customers and to adapt their business to the situation. Some findings such as the increase in need for safety could had been expected, however changes in importance of some factor such as the drastic decrease in brand loyalty or the influence of colleagues, friends and previous experiences with products were surprising. Findings from this study provide useful information for all entrepreneurs that need to understand how their customers have changed and what new demands may arise in the aftermath of this crisis. en
dc.format text
dc.language.iso en
dc.publisher Technická Univerzita v Liberci cs
dc.publisher Technical university of Liberec, Czech Republic en
dc.relation.ispartof Ekonomie a Management cs
dc.relation.ispartof Economics and Management en
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dc.rights CC BY-NC
dc.subject COVID-19 en
dc.subject consumer behaviour en
dc.subject rate of consumption en
dc.subject consumer behaviour change index en
dc.subject Slovak Republic en
dc.subject.classification M21
dc.subject.classification M31
dc.subject.classification I19
dc.title Consumer Behaviour Changes During Times of the COVID-19 Pandemic: An Empirical Study on Slovak Consumers en
dc.type Article en
dc.publisher.abbreviation TUL
dc.relation.isrefereed true
dc.identifier.doi 10.15240/tul/001/2021-2-009
dc.identifier.eissn 2336-5604
local.relation.volume 24
local.relation.issue 2
local.relation.abbreviation E+M cs
local.relation.abbreviation E&M en
local.faculty Faculty of Economics
local.citation.spage 136
local.citation.epage 152
local.access open
local.fulltext yes

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