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Now showing items 10-13 of 13

Land Tenure and Technical Efficiency of Smallholder Tea Producers: The Case of Ya’An City, China

Gessesse, Abrham Tezera; He, Ge (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )

70 percent of the world and 80 percent of China’s tea production produced by smallholder farmers. However, the tea production per unit area significantly unchanged in the past decades. Understanding factors affecting the ...
Perception of Intellectual Capital and Its Impact on Business Sustainability: Evidence from Small, Medium, and Large Enterprises

Gross-Gołacka, Elwira; Kusterka-Jefmańska, Marta; Spałek, Paulina; Jefmański, Bartłomiej (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )

The main goal of this article is to analyze the level of differentiation of awareness and knowledge among managers of small, medium and large enterprises in the scope of the essence and meaning of intellectual capital as ...
Perceptions of Personalization in Company-consumer Interactions on Social Network: Experiment Conducted in the Czech Republic

Eger, Ludvík; Komárková, Lenka; Zákružná, Veronika (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )

Social media has revolutionized the way in which organizations communicate with their customers and stakeholders. Therefore, understanding the characteristics that influence the interactivity and the relationship between ...
The Usefulness of Marketing Strategies in a Regulated Market: Evidence from the Spanish Tobacco Market

Almeida, Alejandro; Galiano, Aida; Golpe, Antonio A.; Martín Álvarez, Juan Manuel (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )

This paper outlines possible useful marketing strategies for companies to develop in a regulated market. The empirical analysis aims to highlight whether companies can use marketing strategies to create competitive advantages ...

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