Nabídka cestovního ruchu pro seniory v Libereckém kraji
Loading...
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Bakalářská práce pojednává o cestovním ruchu v Libereckém kraji se zaměřením na seniory. V práci je popsán cestovní ruch jako takový a jeho segment seniorský cestovní ruch s definicí seniorské populace. Na to navazuje ucelený pohled na Liberecký kraj s charakteristikou atraktivních lokalit. Bakalářská práce informuje o konkrétní nabídce cestovního ruchu pro seniory v Libereckém kraji. Nechybí ani dotazníkové šetření zaměřené na vybranou skupinu s jejími preferencemi. Cílem práce je zjistit možnosti cestovního ruchu nabízející se seniorům v Libereckém kraji, a k tomu utvoření si uceleného názoru na tuto specifickou skupinu.
The Bachelor thesis deals with tourism in the Liberec region with a focus on senior citizens. The thesis depicts tourism in general, the senior tourists´ segment with the definition of the senior population, followed by a complex view of the Liberec region with the tourist attractions. Furthermore, the thesis provides a specific and tailored offer for senior citizens within the Liberec region, including a questionnaire survey on the characteristics of the selected group, its preferences and needs. The main aim of the thesis is to find out the options of tourism offer for this group of visitors and to form a comprehensive opinion on this specific category of tourists.
The Bachelor thesis deals with tourism in the Liberec region with a focus on senior citizens. The thesis depicts tourism in general, the senior tourists´ segment with the definition of the senior population, followed by a complex view of the Liberec region with the tourist attractions. Furthermore, the thesis provides a specific and tailored offer for senior citizens within the Liberec region, including a questionnaire survey on the characteristics of the selected group, its preferences and needs. The main aim of the thesis is to find out the options of tourism offer for this group of visitors and to form a comprehensive opinion on this specific category of tourists.
Description
Subject(s)
cestovní ruch, nabídka cestovního ruchu, senioři, seniorský cestovní ruch, Liberecký kraj, Tourism, Senior citizens, Tourism offer, Tourism of senior citizens, Liberec region