Podnikatelský plán pro uvedení nového produktu na trh (start-up)
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Diplomová práce se zabývá tématem start-upu mobilní aplikace Vyspo. Cílem diplomové práce je vyhodnotit současný stav této již fungující aplikace, a to jak z pohledu funkcionalit a přidané hodnoty, kterou uživatelům a ostatním subjektům poskytuje, tak zároveň z hlediska organizace projektu, ziskovosti a prostředí, ve kterém tato aplikace funguje. Na základě analýzy budou identifikována slabá místa a navrženy takové kroky, které by vedly k jejich eliminaci. Diplomová práce je rozdělena do tří hlavních částí. První část je rešerší nezbytných pojmů nutných pro porozumění zbytku práce. Jsou zde definovány pojmy start-up a jeho jednotlivé druhy, podnikatelský plán a model spolu s jejich strukturami, mobilní aplikace společně s možnými příjmy z nich a volnočasové aktivity. Druhá část práce se věnuje popisu současného stavu mobilní aplikace Vyspo, za použití analýz a technik popsaných v části první, jsou zde popsány jednotlivé funkcionality celé aplikace, princip jejího fungování jak z obchodního hlediska, tak i s ohledem na prostředí konkurence. Poslední třetí část se věnuje sestavení podnikatelského plánu, který v sobě zahrnuje optimalizace, jež byly navrženy na základě druhé kapitoly.
This master thesis deals with the topic of start-up, mobile application Vyspo. The aim of this thesis is to evaluate the current state of this already functioning application, both in terms of functionality and added value, that this application provides to its users and other objects, as well as in terms of project organization, profitability and the environment, in which this application features. Based on made analysis, to identify weaknesses and propose steps, which would lead to their elimination. The thesis is divided into three main parts. In the first part, there is a review of the necessary terms to understand the rest of the work, specifically defined concepts of start-up and its individual types, business plan and model together with their structures, mobile applications together with possible income from them and leisure activities. The second part of the work describes the current state of the mobile application Vyspo, using the analysis and techniques described in the first part. Then there are described the individual functionalities of the whole application, the principle of operation from the business point of view and the competition environment. The last third part is devoted to the creating of the business plan, which already includes optimizations, which were designed on the basis of the second chapter
This master thesis deals with the topic of start-up, mobile application Vyspo. The aim of this thesis is to evaluate the current state of this already functioning application, both in terms of functionality and added value, that this application provides to its users and other objects, as well as in terms of project organization, profitability and the environment, in which this application features. Based on made analysis, to identify weaknesses and propose steps, which would lead to their elimination. The thesis is divided into three main parts. In the first part, there is a review of the necessary terms to understand the rest of the work, specifically defined concepts of start-up and its individual types, business plan and model together with their structures, mobile applications together with possible income from them and leisure activities. The second part of the work describes the current state of the mobile application Vyspo, using the analysis and techniques described in the first part. Then there are described the individual functionalities of the whole application, the principle of operation from the business point of view and the competition environment. The last third part is devoted to the creating of the business plan, which already includes optimizations, which were designed on the basis of the second chapter
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start-up projekt, financování strat-up projektů, podnikatelský plán, mobilní aplikace, volnočasové aktivity, Start-up project, financing of start-up projects, business plan, mobile application, leisure activities