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Konkurenční pozice firmy Valbek, s. r. o. (středisko Aspe) na B2B trhu
(Technická Univerzita v Liberci, 2011-01-01) Valnohová, Iveta; Myslivcová, Světlana
The competition occurs in every sector of industry. The diploma thesis deals with the analysis of competition in the field of information systems required for construction projects. The thesis contains 2 main parts: theoretical and practical one. The theoretical part presents the findings from the literature for experts. It mainly deals with concepts such as market, marketing environment, competition, Porter?s analysis of five competitive forces, SWOT analysis, etc. The practical section provides basic information about Valbek, s.r.o., and software which the company develops and distributes. The software is called Aspe. The thesis is focused on analyzing and determination of the main competitors of Aspe?s software, operating on the Czech market. The competition is compared on the basic of selected criteria. In this part of the thesis is also a SWOT analysis using confrontational matrix and conclusion contains recommendations for further development of the Aspe department, which evolves the Aspe SW.