Browsing by Author "Vydrová, Kateřina"
Now showing 1 - 3 of 3
Results Per Page
Sort Options
- ItemFinanční a marketingová analýza Tanečního klubu Koškovi Liberec(2005-01-01) Vydrová, Kateřina
- ItemKomplexní přístup ke sponzoringu ZOO Liberec(Technická Univerzita v Liberci, 2008-01-01) Vydrová, Kateřina; Simová, JozefínaThe thesis focuses on the sponsorship of the Liberec Zoo. The work specifies the marketing communication and sponsorship in general, the sponsorship of the zoos and the sponsorship of the animals. The pivotal part of the thesis is made up by two marketing researches. The data for the marketing researches are obtained in questionnaires and in mantioned sources. The first research deals with the current sponsors of the Liberec Zoo and their motivation for the sponsorship. The aim of the second research is to evaluate a situation of the sponsorship of animals in the zoos in Czech Republic and Slovakia, compare it with the situation in the Liberec Zoo and find out the optimal method how to appropriate the marketing value of the animals. The results of the task are the specific recommendations how to improve the marketing activities of the Liberec Zoo.
- ItemKomplexní přístup ke sponzoringu ZOO Liberec(2008-01-01) Vydrová, Kateřina