Browsing by Author "Vlachová, Darina"

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    PUBLIC RELATION v oděvním průmyslu
    (2006-01-01) Vlachová, Darina
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    Public relations v oděvním průmyslu
    (Technická Univerzita v Liberci, 2006-01-01) Vlachová, Darina; Zlámal, Jaroslav
    The target of this bachelor work is to acquaint the reader with the theme PUBLIC RELATIONS and it's practice, usage in the company Vandenberg, a.s., manufactured sportwear and style of clothing for young people. In the end of this bachelor work is an evaluation of communication strategy and are designed methods of improvement of another communication for improvement the company.
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    Vliv filmu na módu
    (Technická univerzita v Liberci, 2005-01-01) Vlachová, Darina