Browsing by Author "Vepřeková, Kateřina"

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    Finanční analýza oddílu Trampolín TJ Lokomotiva Liberec
    (2011-01-01) Vepřeková, Kateřina
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    Finanční analýza oddílu Trampolín TJ Lokomotiva Liberec
    (Technická Univerzita v Liberci, 2011-01-01) Vepřeková, Kateřina; Bajzíková, Jana
    This Bachelor thesis deals with the analysis of financial and marketing situation in the section Trampolín of TJ Lokomotiva Liberec (TJ = Physical Training Union). The basic data and records to work out the thesis have been obtained from accounting documents of the section, its economic results, as well as personal discussions with the economist of TJ Lokomotiva Liberec and the head coach of its section. On the basis of obtained information and its analysis we appraise the operation of the sports section as trouble-free, stable, competitive with a prospective future. Therefore the section Trampolín is recommended to further develop its marketing promotion and to find a stable financial sponsor.