Browsing by Author "Vachovcová, Hana"

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    Mezinárodní ekonomická imigrace v České republice v komparaci s Evropskou Unii
    (Technická Univerzita v Liberci, 2012-01-01) Vachovcová, Hana; Fárek, Jiří
    The thesis undertakes the international economic immigration in the European Union and the Czech Republic. It is based on secondary data which are published by Eurostat and the Czech Statistical Office. There are the immigration issue defined by generally accepted theories of migration and presentation of basic concepts related the migration in the opening part. Another part is focused on the economic immigration. The aim was to select those quantitative indicators which point to economic immigration and compare the phenomenon in the European Union and in the Czech Republic. Although the primary attention is focused on the comparison of the European Union and the Czech Republic, the other Member States of the European Union are characterized by the particular indicators too.
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    Způsob prodeje vozů Škoda Auto v České republice se zaměřením na cílové skupiny
    (Technická Univerzita v Liberci, 2009-01-01) Vachovcová, Hana; Myslivcová, Světlana
    I am concerned with a way of selling cars of company ŠKODA AUTO a.s. in market of Czech Republic in my bachelor thesis. My work is based on elemental structure of distribution channels. I define the topic following generally acknowledged theories. In next part, I present the company ŠKODA AUTO a.s. and I characterize particular distribution channels in the firm. I focus on searching a context between a general theory and a practical use of distribution channels of ŠKODA AUTO a.s. There are defined target groups of car factory in the last part and I analyze particular distribution channels used form these target customers.
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