Browsing by Author "Taneček, Martin"
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- ItemNávrh marketingové strategie mezinárodního portálu pro Českou Republiku(Technická Univerzita v Liberci, 2009) Taneček, Martin; Antlová, KláraThe Purpose of this paper is to evaluace the marketing strategy of the international downloasd portal in the conditions of Czech internet market. The most signifiant differences in the comparation of national needs and multinational strategy will be highlighted. Also some key element sof the web design and internet marketing will be mentioned.