Browsing by Author "Pražáková, Martina"
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- ItemNávrh centra pro cvičení rodičů s dětmi do tří let v Liberci.Pražáková, Martina
- ItemNávrh centra pro cvičení rodičů s dětmi do tří let v Liberci.(Technická Univerzita v Liberci, 2012) Pražáková, Martina; Bajzíková, JanaThe aim of this bachelor thesis was design of a center for training of parents with children under three years in Liberec based on the findings of demand and market research. In the introduction part of the work, the history and development of exercise of parents with children is described. The work contains also an overview of the offer of centers focused on physical activities for parents with children which work in Liberec already, followed by a survey detecting requirements and ideas of parents to run the center. The results of these investigations are used for creation of a proposal of a center for training of parents with children. The SWOT analysis was done for the center. The proposal is made in the form of individual tools of the marketing mix. The project is evaluated by calculation of profit and efficiency assessment.