Browsing by Author "Poláková, Jiřina"
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- ItemRozšíření produktového sortimentu společnosti Triola a.s. o pánské spodní prádlo(Technická Univerzita v Liberci, 2012) Poláková, Jiřina; Štočková, HanaMy Bachelor thesis explores opportunities and conditions for the extension of the current range of products produced by Triola. The companies range is currently limited to brassiers, panties and ladies swimwear with a recently added new range of men's undergarments. This is a delicate process, as we are dealing with a brand name with an age-long established tradition, specific methods of operation and a valuable position in the market which must be strengthened and not harmed. My work will focus on research of rival companies' offers on the net and marketing research in the retail outlets for men's undergarments . This will be followed by the compilation of a basic report on this sector of the market and my conclusions wich will be confirmed or refuted by the research done under the end- consumers. In my analysis I will present recommendations for the creation of a new collection and marketing strategy for the Triola Men's line.