Browsing by Author "Ondráčková, Markéta"
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- ItemMarketingová pozice gelových pracích prostředků(Technická Univerzita v Liberci, 2012) Ondráčková, Markéta; Wiener, JakubThe aim of this bachelor thesis is an assessment of the marketing position of selected gel detergents used for washing of colored clothes. These detergents are available to regular consumers on the Czech market. The gel detergents are compared with classical powdered detergents using technical standards for washing ability - assessment. Washing detergents are also compared from the point of view of their influence on washed textiles, colourfastness to washing of two different materials is assessed. In conclusion, marketing research focused on practical experience of customers (end users) is presented and also global assessment of washing ability and efficiency.
- ItemMarketingová pozice gelových pracích prostředkůOndráčková, Markéta