Browsing by Author "Melicharová, Barbora"
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- ItemPevné lodě P5(2008-01-01) Melicharová, Barbora
- ItemPevné lodě P5(Technická Univerzita v Liberci, 2008-01-01) Melicharová, Barbora; Bittner, Václav
- ItemZavedení nového systému na měření teplé užitkové vody(2011-01-01) Melicharová, Barbora
- ItemZavedení nového systému na měření teplé užitkové vody(Technická Univerzita v Liberci, 2011-01-01) Melicharová, Barbora; Simová, JozefínaThe diploma thesis deals with implementation of a new warm water measuring system. The aim of this diploma thesis is evaluation of the current situation in the measurement of warm water and design a marketing strategy for EESA s. r. o. The theoretic part includes information about EESA s. r. o. company, general information which summarizes possibilities of building hot consumption maters in the Czech Republic and the introduction of the SYMETUV project on which the EESA s. r. o. company work and cooperate together with Technical University of Liberec. The practical part of my diploma thesis is focused on the implementation of marketing research. The work is also concerned with the demand analysis on the part of both central suppliers and consumers and also with the competition analysis. Conclusion of the practical part is devoted to proposal for marketing support activities of building hot consumption maters implementation realized by EESA s. r. o. company and related marketing strategies.