Browsing by Author "Krulich, David"

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    Návrh marketingové strategie pro softwarovou společnost
    (Technická Univerzita v Liberci, 2013-01-01) Krulich, David; Antlová, Klára
    The theme of the thesis Marketing strategy proposal for software company is creating effective marketing strategy for existing Czech software company. The bachelor thesis deals with theory of marketing, marketing strategies and their creation and highlights the importance of marketing strategies for quality company management in a competitive market. The bachelor thesis is divided into three individual parts. In the first one the autor deals with the theory of marketing planning. The next chapter deals with the marketing plan theory itself and its parts which are connected with the designing and implementation of marketing strategies into companies. The final part is devoted to the practical part of the bachelor thesis and outlines authors own marketing strategy.